.2024 has actually been actually an unpredictable year for adtech funding.U.S.-focused adtech start-ups, the moment familiarized to snagging billions in venture capital each year, have actually increased nearly $360 thousand so far this year, putting it on course to become the industryu00e2 $ s slowest year in over a decade, per Crunchbase information. That decline is due to market saturation, enhanced regulatory stress, as well as economical uncertainties.ADWEEK talked with five VCs who remain to buy adtech firms, in spite of these difficulties, about what they are looking for and also what they steer clear of. Maybe unsurprisingly, these entrepreneurs are targeting opportunities in privacy-focused modern technologies as well as industry-specific regions such as connected television.